Does Google Do Enough To Protect Advertisers’ Traffic Quality?

Get the global survey of marketers and their opinion on Google’s approach to invalid traffic.

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What's the Survey About?

We surveyed 255 people from various backgrounds including in-house marketers, freelancers, digital agency workers, and more.

Our survey reveals marketers’ attitudes towards low-value ad traffic, as well as their level of understanding as to what Google does to combat it.

As an advertiser, you pay money in exchange for value. If even a small percentage of your clicks are invalid, low-quality, or fraudulent, then Google isn’t upholding their end of the deal.

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