Get the global survey of marketers and their opinion on Google’s approach to invalid traffic.
We surveyed 255 people from various backgrounds including in-house marketers, freelancers, digital agency workers, and more.
Our survey reveals marketers’ attitudes towards low-value ad traffic, as well as their level of understanding as to what Google does to combat it.
As an advertiser, you pay money in exchange for value. If even a small percentage of your clicks are invalid, low-quality, or fraudulent, then Google isn’t upholding their end of the deal.
We help 6,000+ marketing teams advertise with confidence
More revenue for less budget. Start protecting your acquisition channels in just a few clicks.