Does Google Do Enough To Protect Advertisers’ Traffic Quality?
Get the global survey of marketers and their opinion on Google’s approach to invalid traffic.
Get immediate access to advertising insights
What's the Survey About?
We surveyed 255 people from various backgrounds including in-house marketers, freelancers, digital agency workers, and more.
Our survey reveals marketers’ attitudes towards low-value ad traffic, as well as their level of understanding as to what Google does to combat it.
As an advertiser, you pay money in exchange for value. If even a small percentage of your clicks are invalid, low-quality, or fraudulent, then Google isn’t upholding their end of the deal.
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