The Road to Efficiency: Start by Eliminating What Doesn’t Work
Use this guide to build, optimise, and scale highly-profitable campaigns across your Paid Social – with exclusive tips from Fiona Bradley.
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The Road to Efficiency: Start by Eliminating What Doesn’t Work
Use this guide to build, optimise, and scale highly-profitable campaigns across your Paid Social – with exclusive tips from Fiona Bradley.
Please wait while flipbook is loading. For more related info, FAQs and issues please refer to DearFlip WordPress Flipbook Plugin Help documentation.
It's Free! No Email Required.
End Wasted Ad Spend
Save up to 20% of your advertising budget by automatically excluding fake ad engagement.
Fiona was named Social Media Business Woman of The Year 2023, and has worked on campaigns for Coca-Cola, the NHS, Rolex and many more. A committee member for the After Work Club and Guest Lecturer at Durham University, she has a proven track record of delivering outstanding campaign results
Always experiment with products. Sometimes people just won’t care much about a specific product on a specific platform, no matter how good your ad is. If things aren’t working out, switch off the campaign and test the product on a different platform.
Fiona Bradley
Founder of FB Comms
Fiona was named Social Media Business Woman of The Year 2023, and has worked on campaigns for Coca-Cola, the NHS, Rolex and many more. A committee member for the After Work Club and Guest Lecturer at Durham University, she has a proven track record of delivering outstanding campaign results
Always experiment with products. Sometimes people just won’t care much about a specific product on a specific platform, no matter how good your ad is. If things aren’t working out, switch off the campaign and test the product on a different platform.
What's In The Guide?
- Get clear on your goals, targets and KPIs
- Invest in your own assets
- Exclude Branded Search
- Combining first-party data
- Using ChatGPT
and much, much more!
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