The Road to Efficiency: Start by Eliminating What Doesn’t Work
Use this guide to build, optimise, and scale highly-profitable campaigns across your Paid Social – with exclusive tips from Fiona Bradley.
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Fiona was named Social Media Business Woman of The Year 2023, and has worked on campaigns for Coca-Cola, the NHS, Rolex and many more. A committee member for the After Work Club and Guest Lecturer at Durham University, she has a proven track record of delivering outstanding campaign results
Always experiment with products. Sometimes people just won’t care much about a specific product on a specific platform, no matter how good your ad is. If things aren’t working out, switch off the campaign and test the product on a different platform.
Fiona Bradley
Founder of AdConversion
Silvio founded AdConversion, a digital advertising academy, to teach B2B marketers how to scale paid ads for free, regardless of skill level.
Personalised creative for one-to-one ABM campaigns will lift your click through rate significantly, transforming these placements into very cost effective inventory.
What's In The Guide?
- Get clear on your goals, targets and KPIs
- Invest in your own assets
- Exclude Branded Search
- Combining first-party data
- Using ChatGPT
and much, much more!
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Join 10,000+ top performance marketers using Lunio to advertise with confidence
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