The Road to Efficiency: Start by Eliminating What Doesn’t Work
Use this guide to build, optimise, and scale highly-profitable campaigns across your Search & Shopping Ads – with exclusive tips from Yoann Ferrand.
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Yoann’s 10 tips will help you optimise your paid search and shopping ads to drive more revenue without increasing your budget. Formerly PPC Manager at Decathlon UK, Yoann helped scale the brand’s paid search strategy, ultimately reaching 10.80 ROAS. He also runs the weekly PPC News newsletter on LinkedIn where he shares the latest
If you’re having a bad week, save your budget for a better performing period. This mindset of creating a saving pot isn’t common. Just remember you can’t escape from quarterly targets - the money saved needs to be spent later to help hit them, you can’t sit on it indefinitely.
Yoann Ferrand
PPC Consultant at Opteo and Founder of In-House Partners
Yoann’s 10 tips will help you optimise your paid search and shopping ads to drive more revenue without increasing your budget.
If you’re having a bad week, save your budget for a better performing period. This mindset of creating a saving pot isn’t common. Just remember you can’t escape from quarterly targets - the money saved needs to be spent later to help hit them, you can’t sit on it indefinitely.
What's In The Guide?
- Setting clear goals for campaign success
- How to get better results by measuring what matters
- How to optimise your bidding strategy
- Make brand protection part of your strategy
- Why you should in invest in Microsoft Ads
and much, much more!
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