Build a Lean, Mean
Performance Marketing Machine
Use this playbook to build, optimise, and scale highly-profitable campaigns across Search, Shopping, PMax, Display, Video, and Social – with exclusive tips from 4 renowned PPC experts.
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James Deeney
James is the Content Manager at Lunio, he specialises in PPC strategy, SEO, and crafting copy that converts.
Miles McNair
Miles is a B2C Google Ads expert and Founder of PPC Mastery. He’s managed more than €50M+ in ad spend over the past five years.
Yoann Ferrand
Yoann is a PPC Consultant at Opteo and Founder of In-House Partners. Previously, he scaled Decathlon UK’s paid search strategy to 10.80 ROAS.
James Deeney
James is the Content Manager at Lunio, he specialises in PPC strategy, SEO, and crafting copy that converts.
Miles McNair
Miles is a B2C / eComm Google Ads specialist. He’s managed more than €50M+ in ad spend over the past five years.
Bob Meijer
Bob is a B2B Google Ads specialist. He’s currently responsible for over €1.3 million in monthly ad spend.
Silvio Perez
Silvio is the Founder of Ad Conversion. He’s profitability managed $100M+ for some of the fastest-growing B2B startups, including Metadata.
Fiona Bradley
Fiona is the Founder of FBComms. Named Social Media Business Woman of The Year 2023, she’s worked with Coca-Cola, the NHS, Rolex, and more.
What's in the Guide?
- How to calculate your Marketing Efficiency Ratio (MER)
- How to obey the 10 ad copy commandments
- The 1-1-3-1 rule for landing pages
- Ideal B2B & B2C PMax campaign structures
- “Outside the box” targeting strategies for paid social
and lots, lots more.
Join 10,000+ top performance marketers using Lunio to advertise with confidence
Join 10,000+ top performance marketers using Lunio to advertise with confidence
Beat Your Revenue Targets With Lunio
Use Lunio to concentrate 100% of your ad spend on audiences likely to convert by eliminating non-human and junk traffic from all your paid acquisition channels.
