Wasted Ad Spend Report 2024: The Global Impact of Invalid Traffic

Discover key insights from Lunio’s analysis of 2.6 billion paid ad clicks across 60,000 ad accounts in 2022-2023. This report, in collaboration with Integral Ad Science and Scope3, provides a deeper understanding into invalid and fraudulent activity across the most popular ad channels.

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IAS

Integral Ad Science (IAS) specialise in programmatic ad verification at an impression level. They take a measured, calibrated, and optimised approach to fraud detection, powered by AI and machine learning to provide advertisers with the most accurate detection and prevention.

Lunio

Lunio is an invalid traffic prevention platform that automatically removes bots and fake ad engagements across all walled-garden paid marketing channels - including Google, Bing, Meta, LinkedIn, TikTok, and many more. By eliminating fake traffic, 100% of your ad spend is focused on audiences with genuine conversion potential.

Scope3

Scope3 is on a mission to decarbonise media and advertising. They’re the supply chain emissions data standard that delivers an accurate, comprehensive, and independent emissions model for every company in the digital ecosystem.

Integral Ad Science

Integral Ad Science (IAS) specialise in programmatic ad verification at an impression level. They take a measured, calibrated, and optimised approach to fraud detection, powered by AI and machine learning to provide advertisers with the most accurate detection and prevention.

Lunio

Lunio is an invalid traffic prevention platform that automatically removes bots and fake ad engagements across all walled-garden paid marketing channels - including Google, Bing, Meta, LinkedIn, TikTok, and many more. By eliminating fake traffic, 100% of your ad spend is focused on audiences with genuine conversion potential.

Scope3

Scope3 is on a mission to decarbonise media and advertising. They’re the supply chain emissions data standard that delivers an accurate, comprehensive, and independent emissions model for every company in the digital ecosystem.

What's In the Report?

  • Insights into what invalid traffic (IVT) really is and its impact on businesses in 2024
  • Deep-dive channel analysis of 11 major ad platforms and their individual IVT rates
  • Exposing the prime targets of IVT: sectors, sizes, and regions hit hardest
  • Pre-bid impression-level data vs. post-click marketing performance data
  • Full analysis of The Paid Media Traffic Quality Survey, completed by hundreds of marketers
  • The environmental impact of digital advertising and IVT

    and much much more!

Join 10,000+ top performance marketers using Lunio to advertise with confidence

Join 10,000+ top performance marketers using Lunio to advertise with confidence​

End Wasted Spend With Lunio

Concentrate 100% of your budget on real buyers by automatically excluding fake traffic from your ad channels. Get a free 14-day audit to see how much you’re spending on invalid activity.

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